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Business microlearning from Japan’s No1 MBA

Foundation

Revenue Models

7 minutes (1 section)
Accounting and Finance

Course Description

Behind every successful business is one essential question: How do we make money? The revenue model provides the answer.

Revenue models outline how income is generated and sustained over time. Understanding them helps businesses not only survive but thrive.

In this course, you’ll discover the most common types of revenue models, from transactional and subscription-based approaches to freemium and licensing structures. In a real-life example, you’ll learn how Spotify blends multiple models to generate various review streams. Finally, you’ll explore why revenue models must align with customer value and why flexibility is essential.

Join us to uncover how you can use revenue models to position your business for long-term success.

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