Have you ever rushed out to the mall the day after Thanksgiving to get a sweet deal on a new TV, but you walk away with a new toaster, too? The sale was too good to pass up. At least that’s how you felt at the moment. Well yeah, that’s Black Friday… basically.
In this episode of “…Basically”, GLOBIS Insights editor W. Tanner Kirk delves into the fascinating history and marketing of Black Friday, from its origins in financial crisis to its transformation into a retail juggernaut. This course examines whether these deals truly benefit consumers or are clever marketing tactics, influenced by FOMO and pricing strategies.
