Is creativity something you are born with? Or can anyone be creative?
What is the role of creativity in the age of generative AI?
Join GLOBIS lecturer Jake Pratley as he presents some of the answers to these questions and more found in the inspiring book “The Creative Act: A Way of Being”, written by legendary, nine time grammy-award winning music producer Rick Rubin.
In this review, you’ll learn some of Rubin’s inspiring and unconventional lessons that can benefit both aspiring business leaders and creators alike.
In this review, you’ll learn why Rubin believes creativity is for everyone, not just artists, and how leaders can harness information and turn it into creative output.
You’ll also hear about Rubin’s four phases of creativity: Seeds, Experimentation, Crafting, and Completion, and how you can apply these to both personal and professional projects.
Join us and start harnessing your own creativity today!
Reviewer: Jake Pratley, lecturer, GLOBIS University
Rubin, Rick. 2023. The Creative Act: A Way of Being. Penguin Press.