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Business microlearning from Japan’s No1 MBA


Cohen-Bradford Influence Model

00h 08m (1 section)

Course Description

A successful career in today’s collaborative, flattened organizational structure, requires strong negotiation and leadership skills.

The Cohen-Bradford Influence Model can help you create and leverage influence in positions without formal authority, by using the concept of reciprocity, or exchange of value.

Detailed in the classic business text, Influence Without Authority, by Allan Cohen and David Bradford, the model provides the tools to achieve the collaboration necessary to realize business and personal objectives.

In this course, you’ll learn about some common types of influence “currency”. You’ll also see the six steps of the Cohen-Bradford Model, as well as some practical tips for using it effectively.

Join us, and learn how to use the Cohen-Bradford Model today!

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