Why do advertisements often feature celebrities or good-looking people?
One reason is that marketers may be trying to create a halo effect.
The halo effect is a type of cognitive bias. It refers to the tendency to allow a single factor to positively influence one’s overall impression of something, such as a person, company, or product.
In this course, you’ll learn about the halo effect and some reasons why it occurs. You’ll also see how it can affect people unconsciously in the workplace and how it is used deliberately in marketing and promotion. Finally, you will uncover some key points to consider about the halo effect.
The halo effect can occur daily and impact your ability to make decisions.
Join us to learn how to think more objectively to overcome it!