As Japan reopens its borders post-COVID-19, there are big expectations. The government maintains a target of 15 trillion yen in inbound tourism revenue by 2030. This would make it the largest export sector, surpassing the automotive industry.
What can be done to achieve this aspiration of becoming a tourism-oriented country? How can Japan secure more luxury and long-haul travelers? How can rural destinations become more attractive?
This panel from the G1 Global Conference brings together tourism experts to discuss how Japan could upgrade its offerings to meet these high aspirations.
(This content is provided by the G1 Institute https://g1summit.com/g1global/)