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Business microlearning from Japan’s No1 MBA



00h 06m (1 section)

Course Description

Why do we feel compelled to return favors?

Reciprocity is often why.

Reciprocity refers to people’s desire to act based on the psychological need to repay debts.

In this course, you’ll learn what reciprocity is and why it motivates people. You’ll also see how leaders can use reciprocity and two common ways it can also be used in sales and marketing: reciprocal obligations and concessions. Finally, you’ll discover two useful points of caution when using or watching out for reciprocity in business situations.

Reciprocity can be a useful tool for companies to motivate others to take action.

Join us and learn all about the power of reciprocity today!

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