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Business Microlearning from Japan’s No. 1 MBA

Foundation

Search Engine Marketing (SEM)

00h 12m (1 section)
Technovate (Technology and Innovation)

Course Description

It is no small feat to stand out among the competition online.

However, Search Engine Marketing (SEM) can give your company a powerful boost.

SEM is a form of marketing which helps companies’ websites reach the top of online search results through paid advertising or promotion.

In this course, you’ll learn about how companies can use SEM campaigns to reach customers, the structure of SEM campaigns, and important metrics for monitoring and managing them.

Appearing near the top of relevant search results is vital for companies. It helps ensure that potential customers find their products and services.

Join us, and learn how SEM can help your company reach your target customers today!

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