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Business microlearning from Japan’s No1 MBA

Foundation

Storytelling

00h 11m (1 section)
Critical Thinking and Communication

Course Description

Picture a young entrepreneur with a promising new business vision.
They are about to walk into a critical pitch meeting to get their idea off the ground.

How can they get their message across effectively and inspire others to act?

The answer is storytelling.

People rarely remember facts, but they remember stories.

Storytelling is a powerful tool that can help you in business, whether you’re looking to influence decision-making, build trust, or gain buy-in from others.

In this course, you’ll learn how stories can help you trigger emotion, foster empathy, and allow people to imagine themselves in the position of the storyteller or protagonist. You’ll also learn about four key elements of a successful story, and some examples of common types of stories often told in business.

Whether you need to solicit support for a new idea, sell a product or service, or build a cohesive team, you can leverage the power of storytelling today!

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