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Business microlearning from Japan’s No1 MBA


Subscription Model

00h 11m (1 section)
Technovate (Technology and Innovation)

Course Description

How many products or services do you subscribe to?

Think about it – streaming services, gym memberships, cloud storage, club memberships, the list goes on!

In this day and age, subscription services like these are becoming increasingly common.

In a subscription model, customers pay a recurring price for the right to use products and services instead of a one-time payment to own them.

Take this course to learn about various subscription models, and see why they can be attractive to both customers and the companies that provide them. Furthermore, see what companies operating or transitioning to these models should be aware of in order to be more successful in their subscription businesses!

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