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Business microlearning from Japan’s No1 MBA

Unlimited Insights

The Alibaba Story: Lessons from a Former Insider

01h 27m (1 section)

Course Description

What does it take for a startup to transform an industry? Is it a matter of being in the right place at the right time? Having the right leadership? Or just believing in a dream?

Porter Erisman served for eight years as vice president of Alibaba, the Chinese internet giant. In this exclusive seminar, he shares how Alibaba rose from the imagination of its founder Jack Ma, how it battled fierce American competitors such as eBay, and how it transformed China on a social level with innovation tailored to Chinese culture.

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