When you negotiate, do you always know the right path to take? Do you feel confident that you are making the right decisions?
While negotiations may come naturally to some, to others they do not. Understanding the basic structure of negotiations can help, and provide new options for an agreement.
In this course, we’ll introduce two essential elements of negotiation: ZOPA (Zone Of Possible Agreement) and BATNA (Best Alternative To A Negotiated Agreement).
Understanding ZOPA and BATNA will help you identify where and how you might come to a successful agreement with another party, as well as your own alternative options. Use ZOPA and BATNA to create more value, and feel more confident in negotiations big and small.