{"version":"1.0","provider_name":"GLOBIS Unlimited","provider_url":"https:\/\/globisunlimited.com\/jp","author_name":"admin_globis admin_globis","author_url":"https:\/\/globisunlimited.com\/jp\/author\/admin_globis\/","title":"Brand Repositioning - GLOBIS Unlimited","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"MmMfnggHI3\"><a href=\"https:\/\/globisunlimited.com\/jp\/course\/brand-repositioning\/\">Brand Repositioning<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/globisunlimited.com\/jp\/course\/brand-repositioning\/embed\/#?secret=MmMfnggHI3\" width=\"600\" height=\"338\" title=\"&#8220;Brand Repositioning&#8221; &#8212; GLOBIS Unlimited\" data-secret=\"MmMfnggHI3\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/globisunlimited.com\/wp-includes\/js\/wp-embed.min.js\n<\/script>","thumbnail_url":"https:\/\/globisunlimited.com\/wp-content\/uploads\/2023\/08\/OF_015_BRR_Thumbnail-fa3fbbc5821e177c6de256b02645c586c40153d2b05523205004a21fef35232b.png","thumbnail_width":1920,"thumbnail_height":1080,"description":"When brands lose market share or want to launch new products and services, what can they do? Oftentimes they need to reposition themselves in the marketplace. This is called brand repositioning. Brand repositioning involves adjusting or changing marketing messaging and product appearance, while the underlying product and name remains the same. In this course you\u2019ll learn what brand repositioning is and the internal and external reasons why it becomes necessary. You\u2019ll also discover six steps companies can take to carry out brand repositioning. Finally, you\u2019ll see some common challenges that exist when repositioning a brand and points to keep in mind to be successful! Join us and learn what brand [&hellip;]"}