Performing an environmental analysis is an essential step for staying ahead of changes in the market. The 3Cs: Customers, Competitors, and Company, form a useful lens to view how both a company’s external and internal environment affects them.
Looking closely at changing trends in the market or with customers, the actions of competitors, as well as the strengths and weaknesses of one’s own company, can help uncover customers’ key buying factors (KBFs) and the key success factors (KSFs) of a market or industry. Learn about the 3Cs and become better equipped to formulate successful strategies and tactics.
