Business Microlearning from Japan’s No. 1 MBA


5 A’s Customer Journey

00h 10m (1 section)

Course Description

How and why do customers choose your company? What paths do they take along the way?

Answering questions like these are an essential part of creating successful marketing strategies.

The 5 A’s Customer Journey Model offers a modern approach to this.

Created by marketing guru Philip Kotler and introduced in his book “Marketing 4.0”, the 5 A’s offer an alternative to traditional customer journey models by accounting for customer behavior in today’s digital age.

In this course, you’ll learn how customers think and behave at each of the 5 A stages, as well as the actions companies can take to turn them into passionate brand advocates.

Join us, and start rethinking your customer journey today!

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