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Business microlearning from Japan’s No1 MBA

Foundation

Account-Based Marketing (ABM)

00h 08m (1 section)
Marketing

Course Description

More than 70% of B2B marketers use a specific approach to realize higher returns on investment than traditional methods:
Account-Based Marketing (ABM).

ABM is a combination of marketing and sales techniques that focuses on targeting and winning over a select group of high-value business-to-business (B2B) customers.

In this course, you’ll learn why ABM is valuable for B2B marketing. You’ll also see how ABM can help companies focus on the right accounts, and prospects, encourage marketing and sales team collaboration, and personalization communication and sales tactics to each targeted account.

ABM is a powerful strategy to help companies supercharge their sales.

Join us, and learn about the power of ABM today!

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