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Business microlearning from Japan’s No1 MBA


Attitude Change Models

00h 10m (1 section)

Course Description

What exactly happens between the moment a customer hears about a product and the moment he or she buys it? What stages lie between? What influences the final decision?

Attitude change models such as AIDA and AIDMA can help you understand your customers’ thought processes. Join us in this course to improve your marketing communications throughout the decision making processes of customers, and develop measures to drive sales.

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