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Business microlearning from Japan’s No1 MBA


Brand Repositioning

00h 08m (1 section)

Course Description

When brands lose market share or want to launch new products and services, what can they do?

Oftentimes they need to reposition themselves in the marketplace. This is called brand repositioning.

Brand repositioning involves adjusting or changing marketing messaging and product appearance, while the underlying product and name remains the same.

In this course you’ll learn what brand repositioning is and the internal and external reasons why it becomes necessary. You’ll also discover six steps companies can take to carry out brand repositioning. Finally, you’ll see some common challenges that exist when repositioning a brand and points to keep in mind to be successful!

Join us and learn what brand repositioning can mean for you and your products!

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