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Business microlearning from Japan’s No1 MBA


Business Model Canvas

00h 08m (1 section)

Course Description

Southwest Airlines’ business plan famously began as a sketch on the back of a cocktail napkin.

Today however, there’s a lot to consider when planning a successful business.

The business model canvas is an essential tool which can help.

In this course, you’ll learn about the nine elements of the business model canvas:

• Key partners
• Key activities
• Key resources
• Customer relationships
• Customer segments
• Channels
• Cost structures
• Revenue streams
• And value proposition.

You’ll see how these nine elements can be used to create a business plan. Finally, you’ll learn three points for effectively using the business model canvas.

The business model canvas is a valuable tool for both new and existing businesses alike.

Join us, and learn how to use the business model canvas to enhance your business planning today!

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