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Business Microlearning from Japan’s No. 1 MBA

Business microlearning from Japan’s No1 MBA

Foundation

Chasm

00h 08m (1 section)
Marketing and Strategy

Course Description

Ever notice how some innovative products don’t ultimately catch on?

Some of these products may have even shown real promise. What happened?

One potential explanation may be the chasm.

There is often a wide gap between the early market – the first people to adopt a new product, and the mainstream market – which sees widespread adoption by customers. This gap is known as the chasm, and it is by far the most difficult for companies to cross when introducing new innovative products or services.

Take this course to learn about the groups of customers which adopt innovative products at different stages, why and how chasms occur, and gain some valuable insight into crossing them.

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