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Creating a CSR Project

00h 19m (1 section)

Course Description

What is Corporate Social Responsibility (CSR) and what does it mean for companies?

Anjuli Boston, former president of Embraer Foundation, discusses in-depth about what CSR projects can be, how to spearhead them, and how to measure their impact

Boston shares her key views into the steps companies can take to begin developing a CSR project. She also shares the mistakes some companies make embarking on CSR projects.

Going beyond top management, Boston shares initiatives anyone in a company could lead.

Finally, Boston discusses the importance of measuring the effectiveness of CSR projects and the kinds of KPIs companies can use.

Join us for the full interview and discover how to run CSR projects yourself!

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