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Business microlearning from Japan’s No1 MBA


Customer Acquisition Cost (CAC)

00h 09m (1 section)

Course Description

How much does it cost your company to gain a new customer?

Customer Acquisition Cost can tell you!

Customer Acquisition Cost (CAC) is a crucial marketing metric which helps companies determine how much it really costs them to acquire new customers from the point of view of marketing and sales.

In this course, you’ll learn what CAC is and why it is important. You’ll also learn different ways to calculate CAC and how CAC is connected to another important marketing metric, Customer Lifetime Value (CLV)

CAC is an essential measurement for determining how a company’s marketing and sales expenses are performing.

Join us and learn about CAC today!

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