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Business microlearning from Japan’s No1 MBA

Foundation

Customer Data Platform (CDP)

00h 08m (1 section)
Marketing

Course Description

Imagine a world where customer interactions with businesses are timely, appropriate, personal, and well-informed.

One way this can be achieved is through the use of CDPs or Customer Data Platforms.

Customer Data Platforms make it possible to collect, process, analyze customer data so that businesses can design intelligent and effective customer experiences.

In this course you’ll learn about the essential features of CDPs that enable them to forge stronger customer relationships and drive growth by offering personalized, timely, and informed interactions.
You’ll also discover how a CDP implementation can support real-life results in an example.
Finally, you’ll see a few points to keep in mind when using CDPs.

Join us and discover how a CDP can help you lead your organization toward more informed and customer-centric business decisions!

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