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Business microlearning from Japan’s No1 MBA


Customer Journey

00h 09m (1 section)

Course Description

How do customers get to know about and experience your products or services?

To answer this question, traditional marketing methods might focus on a specific point in time, or even just focus on the product itself.

The customer journey, however, seeks to understand the entire set of experiences and behaviors that customers go through before, during, and after interacting with products or services. By gaining this comprehensive view of the customer experience, companies can thoroughly understand customer needs and discover better marketing strategies.

Take this course to learn what a customer journey is, why it is gaining attention, and how it can be created in four steps. After taking this course, you will uncover an excellent method for deeply understanding your customers’ needs and experiences!

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