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Business microlearning from Japan’s No1 MBA


Customer Lifetime Value (CLV)

00h 09m (1 section)

Course Description

How much is each new customer ultimately worth to a company?

Customer lifetime value can tell you!

Customer lifetime value (CLV) is an essential marketing metric which tracks the net value of a customer’s purchases from a company over time.

In this course you’ll see why tracking CLV is critical for success. You’ll also learn different ways of calculating CLV, and how CLV relates to other important marketing metrics, such as customer acquisition cost (CAC).

Monitoring and improving CLV helps companies to secure revenue over the long term.

Join us, and learn about CLV today!

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