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Business microlearning from Japan’s No1 MBA


Customer Relationship Management

00h 08m (1 section)

Course Description

How can businesses today keep their customers satisfied and engaged?

Customer relationship management, or CRM can help.

CRM is a business strategy that focuses on building long-term relationships with customers to ensure that they are satisfied, and continue to purchase from the business into the future.

In this course, you’ll learn about the benefits that CRM offers businesses today. You’ll discover how the effects technology has on how businesses engage in CRM.

You’ll also see how the IDIC, Identify, Differentiate, Interact and Customize, model can be used to help businesses organize their CRM processes.

Join us, and start building better relationships with your customers today!

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