Fraud Blocker
Announcement bar drops down here to inform users of the latest news and sales!
Search
Close this search box.

Business microlearning from Japan’s No1 MBA

Search
Close this search box.
Foundation

Customer Relationship Management

8 minutes (1 section)
Marketing

Course Description

How can businesses today keep their customers satisfied and engaged?

Customer relationship management, or CRM can help.

CRM is a business strategy that focuses on building long-term relationships with customers to ensure that they are satisfied, and continue to purchase from the business into the future.

In this course, you’ll learn about the benefits that CRM offers businesses today. You’ll discover how the effects technology has on how businesses engage in CRM.

You’ll also see how the IDIC, Identify, Differentiate, Interact and Customize, model can be used to help businesses organize their CRM processes.

Join us, and start building better relationships with your customers today!

Share this course:

Related Courses

Master B2B sales strategies, from acquiring new business to enhancing client relations. Elevate your sales success today!
15 videos
66 min
Discover the truth behind greenwashing, and learn to identify deceptive eco-friendly marketing and protect yourself as a consumer.
1 videos
1 min
Learn how Customer Data Platforms (CDPs) enhance tailored, informed customer interactions for business growth.
4 videos
8 min

Learn about Customer Acquisition Cost (CAC), an essential metric for measuring how much it costs to gain each new customer!

4 videos
9 min

Learn about Customer Lifetime Value (CLV), an essential metric for measuring the value each new customer ultimately brings to your company!

4 videos
9 min

Start your free trial

Sign up to watch the rest of this course for free - no strings attached!
Continue with a subscription of USD 16.67 / month* after free trial ends
*USD 99.99 billed every 6 months