Digital marketing has had an undeniable impact on business, from the way products are advertised to how companies engage with their customers. How does it differ from traditional marketing and are there regional trends? Dr. David Williams, founder of Global Digital Mojo and lecturer of digital marketing psychology at GLOBIS University, shares his observations and insights on these questions.
In this interview, Dr. Williams teaches what digital marketing psychology is, how social media is changing the world of advertising, and ways leaders can use design in business. Furthermore, he provides an overview of digital marketing trends across Asia and shares the journey of his company as it adapted to changing trends in Japanese business.