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Business microlearning from Japan’s No1 MBA


Empathy Map

00h 09m (1 section)

Course Description

Truly understanding customers is an essential skill in business.

Empathizing with your customers is a key way of delivering products and services that meet their needs.

In this course, you’ll discover how the empathy map can help you or your organization do this.

You’ll see how it helps define customer’s goals, thoughts, feelings, and pain points. These can then be used to adjust products and services to meet customers’ needs and wants.

You’ll also discover how the empathy map can be used effectively, through the real-life example of the Cleveland Clinic.
Finally, you’ll see some points to consider when using the empathy map.

Take this course and start empathizing with your customers to make better business decisions today!

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