Why would a company give away something for free? What’s in it for them?
“Freemium” can help answer these questions.
In recent years, freemium has become a popular revenue model for many digital products or services.
A freemium revenue model allows users to use a free version of a product or service with some limitations or pay for a premium version with greater access or features.
Take this course to learn why freemium is becoming so widespread, how it is used to attract users and generate revenue, as well as what types of freemium limitation tactics companies use to convert free users to paid users!