How do you know if your marketing or sales strategies are working?
While you could look at the total number of purchases, this only tells one part of the story.
A funnel analysis can be useful to get a full picture of the stages customers go through to reach certain outcomes. Ultimately, a funnel analysis can reveal which stage or stages may be losing the most customers to help you address them.
In this online course, you will see how to represent a funnel analysis using different charts. You will also learn two ways to determine the stages for a funnel analysis: either choosing them for yourself, or by using attitude change models.
Take this course and gain a new method for analyzing customer behavior. Uncover problems and solutions and achieve your marketing and sales goals!