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Business microlearning from Japan’s No1 MBA


Funnel Analysis

00h 08m (1 section)

Course Description

How do you know if your marketing or sales strategies are working?

While you could look at the total number of purchases, this only tells one part of the story.

A funnel analysis can be useful to get a full picture of the stages customers go through to reach certain outcomes. Ultimately, a funnel analysis can reveal which stage or stages may be losing the most customers to help you address them.

In this online course, you will see how to represent a funnel analysis using different charts. You will also learn two ways to determine the stages for a funnel analysis: either choosing them for yourself, or by using attitude change models.

Take this course and gain a new method for analyzing customer behavior. Uncover problems and solutions and achieve your marketing and sales goals!

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