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Business microlearning from Japan’s No1 MBA


Influencer Marketing

00h 11m (1 section)

Course Description

Companies now have a powerful new way to reach customers.

Influencer marketing.

Influencer marketing is a technique that blends the traditional concept of celebrity product endorsements with social media marketing.

In this course, you’ll learn about the benefits that influencers can give companies. You’ll also see different types of influencers and important criteria for evaluating and selecting them. Finally, you’ll discover the key steps for conducting an influencer marketing campaign.

Social media influencers can help both expand a company’s reach, and speak effectively to their target customers.

Join us, and learn all about influencer marketing today!

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