Innovation is constantly changing the business landscape. Even established companies with sound management can find it difficult to develop or react to disruptive innovations.
This problem is known as the innovator’s dilemma.
In this online marketing and strategy course, we’ll look at real-world examples of the innovator’s dilemma in action. We’ll investigate two types of innovation, sustaining and disruptive, and how they can lead to the dilemma.
After this course, you’ll have a new lens for spotting disruptive innovation inside and outside your own company.