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Business microlearning from Japan’s No1 MBA

Foundation

Lead Generation

00h 10m (1 section)
Marketing

Course Description

Companies often have sophisticated processes for guiding customers on their journey toward purchase.

But how do businesses discover new customers in the first place?

One way is through lead generation.

Lead generation is the process of creating interest in a product or service and uncovering potential customers to pass on to sales teams.

In this course, you’ll learn what leads are and four steps companies can take to generate them. You’ll also see what inbound and outbound marketing are, and why they are both essential for bringing in customers. Finally, you’ll discover what lead nurturing is, and how it plays a critical role in converting leads into paying customers.

Join us, and learn about the importance of lead generation today!

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