How do e-commerce retailers like Amazon offer so many products, and how do they manage to do so effectively?
While there are many answers to these questions, one of the most important is a strategy known as the long tail.
First coined by the former editor in chief of WIRED magazine, the long tail refers to the business strategy of maximizing sales from numerous products with low sales volumes and unit prices, rather than just focusing on top-selling products.
In this course, learn about some of the differences between physical retailers and e-commerce retailers.
See how e-commerce retailers in particular can utilize the long tail to offer more and more products to their customers, and maximize sales and profits as a result.