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Business microlearning from Japan’s No1 MBA


Marketing Mix (4Ps)

00h 12m (1 section)

Course Description

Seeing good products into the hands of customers is no easy task.

The Marketing Mix can help.

The Marketing Mix refers to the collection of strategies and tactics companies utilize to get customers to purchase their products or services, and is an essential part of the overall marketing process.

In this course, learn about one of the most invaluable frameworks for practicing the Marketing Mix – the 4Ps: product, price, place, and promotion.

See how consistent actions in these four areas can help turn product ideas into reality, and get customers to buy them!

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