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Business microlearning from Japan’s No1 MBA


Marketing: Reaching Your Target

01h 06m (6 sections)

Course Description

Every company works hard to get its products into the hands of customers. Are you doing everything you can to compete?

In this course, you’ll find a winning formula to turn a product idea into real sales. Follow along through the fundamentals of the marketing mix and see how companies successfully bring products to market.

This course alone holds a wealth of information to improve your marketing skills, but to fully grasp how the marketing mix delivers on the steps of the marketing process, we recommend first taking Marketing: Understanding Your Customers.

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