Business Microlearning from Japan’s No. 1 MBA

Business microlearning from Japan’s No1 MBA

Foundation

PEST Analysis

00h 10m (1 section)
Strategy

Course Description

No company exists in a bubble. All kinds of external factors can impact sales and success: the passing of laws, disruptive technology, and even social media trends. To sell—and sell well—companies need to do their best to anticipate and understand these trends to become or stay competitive.

A PEST analysis allows companies to evaluate the outside world in four key areas. With this course, you’ll learn about those areas, as well as how they can be used to plan a strong strategy for business and product development.

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