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Business microlearning from Japan’s No1 MBA


Public Relations

00h 10m (1 section)

Course Description

How can companies manage their public reputation?

One way is through Public Relations.

Public Relations (PR) teams work alongside marketing to help grow a business or personal platform and navigate public perception challenges.

In this course, you’ll discover how PR is used to manage both good and bad publicity. You will also discover four primary components of a PR strategy – setting clear business objectives, defining a target audience, creating compelling messaging, and the use of appropriate channels.

Finally, you’ll see a few points to consider when conducting an PR campaign.

Join us, and discover the power of public relations!

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