Despite what many people think, it’s not just senior managers who need to understand a company’s external environment and plan strategy. The factors that affect strategy are critical for anyone seeking to advance, or even maintain, their career. Whether you’re hiring, drafting budgets, carrying out marketing activities, or serving your company in some other capacity, a basic understanding of strategy can help you more effectively navigate your corner of the business world.
This course will give you insight into the key factors that influence your day-to-day work. Join your lecturer to understand how changes in the external environment affect your company and you.