Subscription Economy… Basically

Why buy when you can subscribe? This module explores the massive shift toward access over ownership, driven by a desire for convenience and flexibility. For businesses, subscriptions offer a goldmine of steady cash flow and customer data, but only if they can deliver continuous value to prevent people from cancelling. We analyze the concept of “churn” and why treating a subscriber as a one-time sale is a fatal mistake. Whether you are building a product or just trying to manage your own budget, discover how to navigate a world where auto-renew is the norm.