How do companies create a sustained competitive advantage over their rivals?
Many companies may look to take advantage of trends in their external environment to answer this question. However, it is also crucial that they also look internally to evaluate the strength of their own resources and capabilities.
An essential framework for doing this is VRIO.
VRIO stands for Value, Rarity, Imitability, and Organization.
In this course, see how internal resources and capabilities which fit these criteria can create a powerful advantage, and lead to continued success for companies.