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Business microlearning from Japan’s No1 MBA


A/B Testing

00h 10m (1 section)

Course Description

When making changes to a product, website, or brand, how do you know what customers will actually prefer?

One way is through A/B testing.

A/B testing is an analytical method used to compare the effectiveness of different versions of the same thing. For instance, which website banner customers prefer. It is a simple tool that’s effective in marketing and other business areas today.

In this online course, you’ll learn about the benefits of running an A/B test and a simple process to follow when doing so.

Finally, you’ll also learn about some points to keep in mind when running A/B tests.

Take this course to see how you can use A/B testing to your benefit!

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