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Disrupted | Sony Walkman

6 minutes (1 section)
Strategy

Course Description

Disrupted is the business story podcast that breaks down what happens when the world’s most powerful companies face game-changing innovation—and stumble.

In this episode, we explore how Sony, the creator of the iconic Walkman, lost the very market it invented. We break down how internal silos, fear of disrupting their own business, and a late response to the digital shift to MP3s opened the door to competitors who redefined the future of music.

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