Everywhere you look, Japan has a pop culture presence.
This panel from the 2025 G1 Global conference explores the globalization of Japanese entertainment, from iconic Sanrio characters and anime to the dynamic sounds of J-pop.
Hear how these cultural exports have moved from niche interests to mainstream global influences, serving as a form of soft power. However, today the industry faces significant challenges, including over-reliance on foreign streaming platforms for global distribution and stiff competition from other cultural phenomena like K-pop. Additionally, creators often contend with precarious working conditions and low compensation, which can lead to a “brain drain” of talent.
Join a panel of experts as they discuss how to ensure industry sustainability, develop and diversify content, and improve labor practices.
(This content is provided by the G1 Institute https://g1summit.com/g1global/)
