Fraud Blocker
Announcement bar drops down here to inform users of the latest news and sales!

Business microlearning from Japan’s No1 MBA

Foundation

Product Portfolio Matrix

00h 08m (1 section)
Strategy

Course Description

For many companies, determining how to support their businesses and allocate resources can be a challenging task.

The product portfolio matrix provides a unique way to do this by dividing businesses into four types: question marks, stars, cash cows, and dogs. Each of these has their own unique characteristics.

Take this course and learn how by classifying businesses by their market growth rate and relative market share, the product portfolio matrix can help companies determine which need additional investment and which are necessary to review.

Share this course:

Start your free trial

Sign up to watch the rest of this course for free - no strings attached!
Continue with a subscription of USD 16.67 / month* after free trial ends
*USD 99.99 billed every 6 months