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Foundation

Product Portfolio Matrix

00h 08m (1 section)
Strategy

Course Description

For many companies, determining how to support their businesses and allocate resources can be a challenging task.

The product portfolio matrix provides a unique way to do this by dividing businesses into four types: question marks, stars, cash cows, and dogs. Each of these has their own unique characteristics.

Take this course and learn how by classifying businesses by their market growth rate and relative market share, the product portfolio matrix can help companies determine which need additional investment and which are necessary to review.

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