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Business microlearning from Japan’s No1 MBA

Core

Service Management

00h 51m (7 sections)
Strategy

Course Description

When was the last time you experienced exceptional service? Maybe you had a great experience with a bank’s customer service representative, or stayed at a luxurious hotel.

The truth is, every industry offers services to some extent. However, to make the most of the services they provide, it’s crucial to have effective service management in place.

In this online course, you’ll explore precisely how companies can deliver excellent service to their customers. You’ll learn about the connection between employee satisfaction and customer satisfaction. You’ll also discover a powerful tool – the Service Profit Chain – which can be used to achieve these. Finally, you’ll delve into how outstanding service can be attained through human resource management, service marketing, and operations management.

Take this course and find out how service management can enhance your business!

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