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Business microlearning from Japan’s No1 MBA


Value Proposition Canvas

00h 09m (1 section)

Course Description

Why do people buy one product or service over another?

The value proposition canvas can help reveal the answers.

The value proposition canvas is a visual planning tool that defines how a business’ offerings address their wants, needs, or pains.

In this course, you’ll learn what a value proposition is and why it is essential for a company’s business model. You’ll also learn about the six segments of the value proposition canvas.
Finally, you’ll see how to fill out the value proposition canvas for a company’s customers, products, or services.

A strong value proposition is key to a successful business model.
This course will give you a powerful tool for identifying customer desires and how products and services can fulfill them.

Join us, and learn about the Value Proposition Canvas today!

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