How do we know if one variable has a positive or negative effect on another? Perhaps you want to know if spending more on advertising will improve sales. Or maybe you’d like to know how to improve your recommendations to customers based on what others are buying.
Correlation analysis can help. This analysis takes two variables and can show if they share a correlation – in other words, if they relate to one another.
Take this course and learn how correlation analysis can be used in your business to discover strong or weak correlations that will help you make better decisions.