What can you do with the raw data gathered from a survey? Can you just total up the responses to find the answers you need?
While this approach might be overwhelming and ineffective, you can instead use cross tabulation!
In cross tabulation, simple tables are used to present data in rows and columns. This helps organize data in order to analyze the relationships between various categories, interpret trends, and draw implications. Cross tabulation has a variety of uses from the deciphering of results of customer opinions, to the causes of sales results, and more!
Learn about this powerful tool for analyzing data to strengthen your business decision making!