How to Compete as a Startup

Standing out as a small business in a competitive market is no easy feat—but with the right strategy, it’s possible to grow rapidly and outperform established players. In this course, serial entrepreneur and investor Jordan Fisher shares hard-earned lessons from scaling Zehitomo, Japan’s leading marketplace for local services, and advising early-stage startups. Learn how to leverage your small size as an advantage, focus relentlessly on what truly matters, and build a brand that earns trust and referrals.